Reaksmey Thim
Holly Pappas
Eng101
March 21, 2011
The Art Store
As you walk in through the door the first objects that stand out are the picture frames. The frames come in different sizes, small ones to large ones. They also differ in shapes, which include circular ones, rectangular ones and even triangular. Each frame that shown from the wall to the window, held a portrait of either a drawing or painting. The portraits where amazing and beautiful, with much detail and the lines where flowing like the ocean.
Then there are steps, which lead to a different room. The room was filled with art supplies. It contains lots of utensils an artist would use. The room had three aisles, which separated the items in the store. The right side of the wall held portfolio cases and different styles of poster boards like a black foam core. On the first set of aisle held a spinning container, which carried colored markers and a white board to try them on. On the other side, held books that teach a person how to draw. The next aisle had specific type of drawing pencils; 2b, 3b, 4b, and even 8b. It also had charcoal sticks.
As you walk around the corner there are tools for measuring and cutting. The wall held rulers, exactor knives, box cutters and re-fill blades. The backside of aisle two held the different paints an artist would need, for example red and blue paint tubes. On the opposite side had sketchpads being 24 by 36 and 13 by 25. On the last set of aisle had also an over abundance of colored pastels and pencils.
The front desk had several crates, which had pins, eraser, sharpeners, etc.
Looking straight ahead of the front desk was a printer and other art supplies that can only be found by asking the clerk. The interesting thing about the store is that the students or customers that shop there know exactly what they need. Some people come in with a sheet of paper with supplies they need. It seems customers don’t need the help of workers.
All in all if you’re an art student Riverside Art is the place where all things are dealt with art. If pencils, drawing papers, and paint is what you need then Riverside has it all. Although the place is part of a framing company that sells frames.
Reks--
ReplyDeleteThis is a good start at cataloging what Riverside Art sells, but you need to do a little more to focus and develop this essay. Remember that the main point should be to connect the essay to the article by Gladwell about the science of shopping. Does riverside Art use or not use some of the principles of Paco Underhill about how the atmosphere of the store should target its customers and how the merchandise should be arranged to maximize sales?
You'll need an introduction that gives the name of the store and something about the idea of science of shopping.
Remember that an ethnography sold give the writer's reports of what he/she actually observed in the fieldsite, so normally ethnographies are told in the first person ("When I walked into the store, I noticed...").
Use the assignment guidelines, plus what you saw in the store, to set up "chunks": where the store is set and its exterior; the general atmosphere and decor; layout and display of merchandise; customers; sales staff and interactions with customers. Be sure to report on specific things you observed, snapshots of particular people and interactions.
This is a promising choice of subject, so I'd love to see another draft!!